List of Resources in my Venture:
Human Capital- I already have experience in starting my own business.
Social Capital- I have an understanding of the customer because I can relate to them.
Innovation- My service is new to my market.
Convenience- My service is convenient for the Customer.
Time- My service saves the customer time.
Financial Capital- My service will generate a large amount of revenue.
Organization- I am an organized person who can keep their business the same way.
Deregulated- My industry does not have much regulation.
Risk- My industry does not have as much risk in comparison to other industries.
Low skill- My industry does not require it's laborers to have much professional experience.
VRIN for each resource:
Human Capital: The ability to lead and have experience is very valuable. My experience in starting a business is not very rare. My ability to start a business is imitable and can be attained by many people. Having experience is non-substitutable.
Social Capital: Understanding the customer is very valuable. Understanding customers is not very rare and is necessary for any industry. Understanding your customers is imitable. You cannot substitute knowledge of your market for anything else.
Innovation: Being innovative is what sets your business apart and can get you more customers, so it is valuable. Being innovative is rare. Innovation is not imitable. There are other options for innovative things, such as a product that is simple and easy to use.
Convenience: The fact that my service is convenient may be one of the most valuable traits. Convenience in service is rare in my market but the concept is not. This convenient service could be replicated. Convenient services could be substituted with higher quality ones.
Time: Time is valuable to some customers but not all. Time is a concept that affects all industries and businesses. Understanding how time affects consumers is easy to imitate. Being time conscious could be replaced with higher quality.
Financial Capital: Having financial capital is very valuable and the reason you have a business. Having money is not rare. Attaining high financial capital is not easy to imitate. Financial capital is not easy to replace or substitute.
Organization: Being organized is very valuable. It is not rare, organization is necessary. It is easy imitable. Organization can be substituted with high demand for a product.
Deregulated: Having a deregulated industry is valuable, but not that valuable because the competitors have to deal with it too. Deregulation is not rare. Finding deregulated markets is not difficult but you cannot create one very easily. You can substitute a highly regulated industry with a deregulated industry and the customer will not see much of a difference.
Risk: Risk is valuable and considered by all business owners. Many industries have varying levels of risk. Finding an industry that is more or less risky is very possible. Risk is difficult to substitute but can be compensated by higher returns.
Low skill: Having low skill labor means that it is easier to find employees. This is not rare. It is easy to choose a business that is low skill. You can substitute low skill labor with highly skilled labor but expenses would change.
Top Resource:
My convenience factor is my top resource. It is the reason I will attract customers that typical scooter repair services wouldn't.
Hey Riley,
ReplyDeleteI think you did a fantastic job analyzing your resources and assessing their efficiency. Like you, i have never completed a VRIN before. I agree with you that convenience is your top resource because thats what your product preaches. you are a convenient way to deal with scooter repairs. as a student i have dealt with the hassle of having to fix my scooter and i wish your company would have been around.
Hi Riley,
ReplyDeleteI think it is apparent that you have many resources at your disposal in your pursuit of your business venture. In evaluating your resources you were able to find your most valuable resource. You cannot substitute for convenience, it is extremely valuable for your consumer base of college students. I think your social capital is also very valuable, you can relate to college students due to being one.