What is important to my customer segment: My customers would use my on-site scooter repair service because they value convenience and time. They are customers who look for the fastest service that requires the least amount of effort out of them, while still maintaining the quality of service other options would provide. Being college students, my customers would also value the price. My price would still have to be competitive with other repair services in order to stay a reasonable option. Students want this service to be cheap and quick.
How/Where they buy: In most cases, my customers call in to a repair shop and ask about how long it would take to have the repair done and how much it would cost. During this phone call, the customer decides whether the time and effort it will take the repair to do is worth it or not. Customers usually pay with cash once they receive their repaired scooter.
Post purchase evaluation: My customers determine if the service provided was good if the customer service was adequate, the time it took for the repair was short enough, the scooter was returned with the expected repairs, and they are able to use their scooter as usual again.
Conclusions:
I think it is safe to say that my target customers value customer service and price most. They expect that any repair done is going to "work", so the quality of the repair usually isn't even evaluated because it's just expected. My customers want a service that doesn't inconvenience them and is affordable. Customers seem more likely to give a bad review than a good review as well.
Riley,
ReplyDeleteYour target customer seems pretty clear cut by the very nature of your business. You are explicitly targeting college students with broken scooters- easy enough. I think all of your reflections are valid, but I would challenge you with something. Could you break it down further? Perhaps, college students who are stuck in certain places. I'm not sure. I don't mean to say that you necessarily have to break it down further, I'm just wondering if you could.
Riley,
ReplyDeleteI think you did a really good job on this assignment. I agree that your customers would value speed and efficiency when looking for scooter reapairs as your target customers are college students. for this company to work you must emphasize how much more efficient you are then other scooter repair places. I also like how you plan to make your repairs cheaper than other companies as this would be a huge plus when people decide where they would like to fix their scooter.
Hi Riley,
ReplyDeleteIt is apparent from your interviews that your product meets a need. These interviews were extremely helpful as they further proved that you have found a real opportunity. In your market price is at a premium, to separate yourself from the market you will need to be able to provide your product at an affordable price. The quality of the service seems to be uniform across providers, so the convenience of your service will really separate you from the rest of the market.