21A- Reading Reflection No. 2

The Art of Social Media by Guy Kawasaki

1) What was the general theme or argument of the book?

The book was about how social media can be used to benefit a business and its image to consumers. The book described how you should use social media professionally. It also described how you need to understand what consumers want to see on the account. For example, your profile should have a positive attitude, people smiling, interesting content, and posts that address your customers.

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

It further emphasized the need to understand consumers and present your business in a professional manner. The better I can expose my business to consumers, the more likely they are to consider using my product or service.

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

I would try to create sample social media pages for your hypothetical business and then show them to the rest of the class and get responses from other students. You could also try showing them to your target market if possible.

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

I was surprised to hear that some companies or people still don't have a strong understanding of social media. This means that there is an opportunity for people to be employed by many different companies to provide this service.